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3 effective ways how you can use Viber for business

On 7th August 2018

In case you haven’t heard, Viber is one of those widely popular messaging apps everybody’s using nowadays, with over a billion unique users worldwide. If you want to reach more customers and increase your profits, you may want to consider using Viber for business.

 

How (and why) you can use Viber to boost profit

OK, you’re probably asking: “Why in the world would I want a Viber profile of my brand? I want to make money, not chat about the weather.”

But the thing is… You can make money by promoting your brand on Viber!

Let’s take a look at three use cases:

 

1. Service messages

One of Viber’s advantages lies in its abundance of options – you can send up to 1000 characters, as well as send pictures and other media.

We can help you run your own customized campaigns in Viber with service messages. Why is this beneficial?

Firstly, by sending service messages you can not only see that they were delivered, you can also find out who has seen it AND who clicked the offer!

Not only that, we can guarantee that even those users on your contact list who for some reason didn’t receive the service message in Viber (e.g. connection problems or they don’t have the app installed) – get it shortened in the form of an SMS.

People are more likely to engage with a message from a contact they already have, so don’t be a stranger. Put your company’s logo on your Viber profile, craft a nice, compelling message and put a call-to-action button at the bottom to engage your customers!

It’s important to know that you only pay when the message is delivered, not when it’s sent. You can also send highly efficient targeted messages to users of your choosing.

 

2. Customized sticker packs

It’s an undisputable fact that people like having fun while texting. That’s what emoticons, GIFs and stickers are for.

With our help, you can create your own sticker packs in Viber!

Mrkva Viber stickers An example of some delicious ClickAttack sticker work

Believe it: super cool and fun stickers can help your business achieve global fame. They don’t even need additional advertising, they ARE your advertising. Everybody who shares them can become an ambassador of your brand, thus spreading the word. And word travels fast…

People who use your customized stickers can become members of your contact lists and followers of public chats, which means they can immediately receive your new offers, premium deals and more!

By using stickers people can also automatically subscribe to your chatbots. Oh wait, we haven’t told you about chatbots yet… They can be very, very useful to your brand.  (Careful if opening this one while hungry –  it’s an exquisitely yummy read.)

 

3. Chatbots

These are basically computer programs that instantly interact with users, in the app.

For example, if you sell and deliver food, customers can access your menu and order their food using the chatbot, without opening a single web page or dialing a number.

Hey, wait a sec, hold up.

ORDERING FOOD USING CHAT?!

Yes, exactly.

Feast your eyes on this tasty chatbot our ClickAttack team had made for a famous restaurant in Sarajevo:

Furthermore, you can give users the option of voting in chatbots, on multiple platforms. This eliminates the cost of sending an SMS to participate in the voting process. Would you agree that increasing engagement while saving users’ money is a benefit? OK, consider that a rhetorical question.

You can provide customer support through Viber too, by chatting with users directly, answering their questions and solving their problems instantly.

Not even the sky is the limit for chatbots! Take a look at this case, where we combined a Viber chatbot with SMS for a prize game:

There are a whole lot of other cases you can use chatbots for. Sales, product recommendations, reservations and appointments, advertising campaigns… Even as conference hosts!

 

To sum up – why you need to use Viber for business

Still not convinced how Viber can benefit you?

Well, aren’t you a hard nut to crack…

Let’s go over it briefly once again:

  • Viber lets you send messages with up to a 1000 characters, including images and a call-to-action button
  • It’s the cheapest channel, when you consider cost per message
  • You only pay for delivered messages, with SMS fallback ensuring everybody receives them
  • Employ chatbots for in-app orders, voting, prize games, customer service… you name it
  • Engage users and promote your brand with customized stickers

Not a fan of paperwork? Don’t worry, we’ll work out the details with Viber for you.

As a result of all this, you get:Need more info? Contact us today!

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